One of the primary themes of CeBIT this year was supposed to be Green IT. Interest in the subject is “overwhelming” according to the CeBIT website.
And indeed there’s an entire hall dedicated to it this year, albeit one of the smaller ones. But still hall 8 – “Green IT World” – is sparsely occupied. The subdued ambience is a long way from the heaving mass of bodies in hall 21, where the likes of MSI and Gigabyte are showing off their shiny stuff amid loud music and pneumatic young ladies wearing shirts which appear, very regrettably, to have shrunk in the wash.
No, the green IT area is spartan, quiet, and there’s really not a lot going on. Fujitsu Siemens has the best-populated stand, showing off its zero-watt PCs and low-energy servers. IBM has an area devoted to energy optimisation (again in servers); Sun has something similar, backed up by a static display of a low-energy vehicle it sponsors but isn’t related to anything very much; and Hitachi has what you’d be hard pushed to describe as a stand since it didn’t seem to be showing anything at all when I was there.
And that’s pretty much it, really. It all seemed uncomfortably as if lip service is being paid to green IT, but very little else.
In other halls – especially the Future Parc dedicated to research – there were plenty of solar cells in evidence but it’s telling that few of these are currently in commercial products. 
One of the rare commercial uses of solar panels I did see was from a company called Sunload, which was showing off a really rather cool set of bags, luggage and foldaway devices using flexible solar panels. Bags with solar cells in the lid flaps are pretty much the best way I’ve seen so far to make use of solar energy in everyday life. The products aren’t distributed in the UK but I’ll be trying to coax some stuff out of them to look at anyway.
And, of course, there was the biodegradable flash drive, which while not likely to cause the world to stop turning on its axis – and also not really biodegradable – was at least innovative.
But it’s a bit of a poor show, all things considered.